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Search engine optimization, or SEO, is the practice of optimizing your website to generate more traffic from search engines. Learn how to improve your rankings, build links, run technical website audits, track performance, write content that’s fully optimized for Google, the difference between white hat and black hat SEO, and much, much more. The WordStream blog is your home for all things SEO this year.


10+ Free Ways to Get on the First Page of Google

For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.

Kristen McCormick
August 19, 2020 | SEO

7 Cross-Platform Keyword Research Tools You Need to Try

As a marketer, you need to be able to check your keyword rankings and discover new keyword opportunities on a variety of platforms. That's why we've rounded up seven cross-platform keyword research tools that you need to try!

Margot Whitney
February 20, 2020 | SEO

9 SEO Copywriting Tips to Rank Sky-High (with Examples!)

Learn how to write content that ranks with these nine SEO copywriting tips we swear by.

Conor Bond
December 3, 2019 | SEO

What to Do About BERT & Google’s Recent Local Algorithm Update

Two big Google algorithm updates took place in the past two weeks: BERT and Possum, a local algorithm update. Learn exactly what these updates mean and how you should respond to them.

Gordon Donnelly
November 12, 2019 | SEO

5 Ways to Optimize Your Site for Google Page Speed Criteria

Lighthouse 3.0 brought new reports and new measurements for site speed and performance—and Google's kept updating algorithms since. Here are five ways to optimize your site for Google's page speed criteria, including using a Content Delivery Network, purging plugins, and more!

Guest Author
October 22, 2019 | SEO

4 Ways to Find Low-Volume Keywords for SEO

Low search volume keywords can help your target your ideal audience and expand your reach. Here are four ways to find them, including user-generated communities, social media posts, and more!

Guest Author
September 26, 2019 | SEO

What Mobile-First Indexing Means for You as an Advertiser

Are you sure your website is mobile-friendly? With mobile-first indexing now the norm, you need to be absolutely sure. In this guide, you'll learn how to get your website ready for mobile users and how to fix common issues including missing Alt-text, slow page speed and more.

Guest Author
August 6, 2019 | SEO

SEO Case Study: How I Increased SEO Traffic by 600% in 24 Months

That's right: SEO traffic grew 600% in just 24 months. In this new SEO case study, we share the strategies that drove these amazing results, including building links, creating SEO-driven content, and more!

Guest Author
August 1, 2019 | SEO

4 Keyword Research Strategies to Find Your Product-Market Fit

All too often, keyword research is seen as only useful for SEO and, therefore, only useful when driving growth for an existing business.

Guest Author
June 20, 2019 | SEO

How to Do a Technical SEO Audit in 6 Steps

Technical SEO is too often overlooked because it can get tricky fast—but having a site that's crawlable, fast, and secure is crucial. Here's our quick, easy six-step technical SEO health check.

Guest Author
May 28, 2019 | SEO

Your 7-Step Image SEO Survival Guide for 2020

Image SEO is an important on-page SEO factor that can help make your site more visible in organic search. Learn seven ways to optimize your images for higher rankings in Google starting today.

Gordon Donnelly
May 8, 2019 | SEO

Battle of the SERP: Combining SEO & PPC Forces to Win

Ever get your listing bumped from the coveted page-one spot on the SERP? Here's how you can use SEO and PPC together to maximize your marketing efforts and rescue those listing.

27 Google Search Statistics You Should Know in 2019 (+ Insights!)

We compiled 27 Google search statistics to give you a better understanding of the search engine at the core of your PPC and SEO efforts. Check them out!

The 10 Best SEO Tools You Just Can’t Live Without

We polled marketers to see which SEO tools they wanted most this year and narrowed that list down to bring you the most in-demand tools for 2019. Here, we're sharing the list of tools, including SEMrush, Mailchimp, Majestic, and more.

Lisa Smith
January 14, 2019 | SEO

Page Speed: 3 Opportunities to Improve Rankings

After announcing the Speed Update, Google changed their approach to measuring page speed. Here, we share the top three ways you can now use page speed as an opportunity to improve your ranking.

Guest Author
October 24, 2018 | SEO

7 Steps to Making the Most out of the New Google Search Console

The new Google Search Console is officially out of beta! Check out our seven steps to making the absolute most out of the new interface and getting all the actionable insight you can out of Search Console.

Gordon Donnelly
September 25, 2018 | SEO

The Big, Vital, All-in-One Guide to Keyword Difficulty

The purpose of this guide is to give you an in-depth look at the importance of keyword difficulty in conducting effective keyword research for both organic and paid search. Check out our big, vital, all-in-one guide to keyword difficulty!

Black Hat SEO in 2018 (and What You Should Do Instead)

Black hat SEO refers to SEO practices that violates search engines' guidelines. Using these tactics can get you in serious trouble. Learn about the safe, yet effective alternatives!

Conor Bond
August 31, 2018 | SEO

Expandable Featured Snippets Mark Continued Shift in Search

SEO news-philes rejoice—it’s time to freak out about another new search results feature. Expandable featured snippets have landed, and they're a symptom of a larger shift occurring in search.

Gordon Donnelly
August 20, 2018 | SEO

Conquer the World With This International SEO Guide

Ready to conquer the world? This guide to international SEO will teach you everything you need to know to optimize your website or multiple web properties for international audiences, from site structure options to international keyword research and link building.

Guest Author
July 26, 2018 | SEO

6 Things to Check for When Your Organic Traffic Suddenly Drops

Your organic traffic can drop for many reasons, and it's crucial to have a plan. In this article, we break down the first six things you must consider when your organic traffic falls.

Marc Schenker
July 13, 2018 | SEO

The 10-Step SEO Audit & Checklist

SEO audits are hard. WordStream makes them easy. We’ve nailed down 10 core steps to any successful SEO audit. Come check out our quick, effective, 10-step SEO audit to find and fix your mistakes so you can start seeing organic traffic go up.

Gordon Donnelly
June 20, 2018 | SEO

The Only Off-Page SEO Walkthrough You’ll Ever Need

Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. Learn four key ways to improve your off-page SEO.

Marc Schenker
June 13, 2018 | SEO

SEO for Startups: How to Grow Your Organic Traffic Fast

Startups need to get their brand out there and start building organic traffic fast. But that doesn't mean you can afford to take risks that will hurt you in the long run. This guide to SEO for startups will get you on the right track to sustainable traffic.

Guest Author
May 23, 2018 | SEO

Report: Featured Snippets Losing Ground to Direct Answers?

A new report shows that Google has been swapping out featured snippets for direct answers. In this post, we give you the lowdown on the change, and explain how it might affect the future of organic search.

Gordon Donnelly
April 20, 2018 | SEO

The Rise & Fall of Google’s "Zero Search Results" Experiment

In an algorithm update that took effect March 13, Google undertook an experiment to deliver a single featured snippet for queries that didn’t demand full search results pages—i.e., “zero search results.” After just a week of live testing, the grand experiment has come to a close. In this post, we take a look at the rise and fall (for now) of Google’s “zero search results.”

Gordon Donnelly
March 23, 2018 | SEO

4 SEO Survival Tips for the Voice Search Revolution

ComScore has predicted that by 2020, 50% of all searches will be via voice and 30% of searches will take place without a screen. How can you optimize your site for the voice search revolution? Check out these four SEO survival tips.

Guest Author
February 14, 2018 | SEO