For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.
As a marketer, you need to be able to check your keyword rankings and discover new keyword opportunities on a variety of platforms. That's why we've rounded up seven cross-platform keyword research tools that you need to try!
Learn how to write content that ranks with these nine SEO copywriting tips we swear by.
Two big Google algorithm updates took place in the past two weeks: BERT and Possum, a local algorithm update. Learn exactly what these updates mean and how you should respond to them.
Lighthouse 3.0 brought new reports and new measurements for site speed and performance—and Google's kept updating algorithms since. Here are five ways to optimize your site for Google's page speed criteria, including using a Content Delivery Network, purging plugins, and more!
Are you sure your website is mobile-friendly? With mobile-first indexing now the norm, you need to be absolutely sure. In this guide, you'll learn how to get your website ready for mobile users and how to fix common issues including missing Alt-text, slow page speed and more.
That's right: SEO traffic grew 600% in just 24 months. In this new SEO case study, we share the strategies that drove these amazing results, including building links, creating SEO-driven content, and more!
All too often, keyword research is seen as only useful for SEO and, therefore, only useful when driving growth for an existing business.
Ever get your listing bumped from the coveted page-one spot on the SERP? Here's how you can use SEO and PPC together to maximize your marketing efforts and rescue those listing.
We compiled 27 Google search statistics to give you a better understanding of the search engine at the core of your PPC and SEO efforts. Check them out!
We polled marketers to see which SEO tools they wanted most this year and narrowed that list down to bring you the most in-demand tools for 2019. Here, we're sharing the list of tools, including SEMrush, Mailchimp, Majestic, and more.
The new Google Search Console is officially out of beta! Check out our seven steps to making the absolute most out of the new interface and getting all the actionable insight you can out of Search Console.
The purpose of this guide is to give you an in-depth look at the importance of keyword difficulty in conducting effective keyword research for both organic and paid search. Check out our big, vital, all-in-one guide to keyword difficulty!
Black hat SEO refers to SEO practices that violates search engines' guidelines. Using these tactics can get you in serious trouble. Learn about the safe, yet effective alternatives!
SEO news-philes rejoice—it’s time to freak out about another new search results feature. Expandable featured snippets have landed, and they're a symptom of a larger shift occurring in search.
Ready to conquer the world? This guide to international SEO will teach you everything you need to know to optimize your website or multiple web properties for international audiences, from site structure options to international keyword research and link building.
Your organic traffic can drop for many reasons, and it's crucial to have a plan. In this article, we break down the first six things you must consider when your organic traffic falls.
SEO audits are hard. WordStream makes them easy. We’ve nailed down 10 core steps to any successful SEO audit. Come check out our quick, effective, 10-step SEO audit to find and fix your mistakes so you can start seeing organic traffic go up.
Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. Learn four key ways to improve your off-page SEO.
Startups need to get their brand out there and start building organic traffic fast. But that doesn't mean you can afford to take risks that will hurt you in the long run. This guide to SEO for startups will get you on the right track to sustainable traffic.
A new report shows that Google has been swapping out featured snippets for direct answers. In this post, we give you the lowdown on the change, and explain how it might affect the future of organic search.
In an algorithm update that took effect March 13, Google undertook an experiment to deliver a single featured snippet for queries that didn’t demand full search results pages—i.e., “zero search results.” After just a week of live testing, the grand experiment has come to a close. In this post, we take a look at the rise and fall (for now) of Google’s “zero search results.”
ComScore has predicted that by 2020, 50% of all searches will be via voice and 30% of searches will take place without a screen. How can you optimize your site for the voice search revolution? Check out these four SEO survival tips.