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Defining your business’s unique value proposition is hard enough, but how do you distill that value prop into a headline? How do you write the kind of ad description that really resonates? How do you write the kind of call-to-action that’s going to increase conversion rates and your bottom line? These are just a few of the questions we answer on the WordStream blog. Check out our collection of copywriting blog posts and learn how to refine your copywriting chops today.


10 Advertising Mistakes That Will Destroy Your Credibility

When it comes to paid search, advertisers only have one tiny snippet of copy to win over customers. Make sure you’re not committing these all-too-common advertising mistakes!

Erin Sagin
January 29, 2016 | Copywriting

5 Psychological Tricks to Exploit in Your PPC Ad Copy

Writing good PPC ad copy is harder than it sounds. Follow these tips to leverage the power of psychology and write killer ads your prospects can't resist clicking.

Margot Whitney
July 20, 2015 | Copywriting

5+ Power Words & Techniques for More Persuasive Landing Pages

Persuasive landing pages are one of the most effective ways to increase conversion rates. In this post, I'll show you five ways you can use persuasive copywriting to your advantage.

Dan Shewan
April 8, 2015 | Copywriting

21 Tips, Tricks & Examples for a Rocking Contact Us Page

Did you know that for many sites, the contact page gets more page views than any other section? In this post, we provide some contact us page best practices and look at some incredible examples.

Megan Marrs
March 11, 2015 | Copywriting

21 Tips for Writing Great Ad Headlines

Great ad copy starts with a great headline. The best PPC ad headlines are specific, address problems, and speak to emotion. Learn 21 fast, actionable tips for writing super-effective, super-clickable ad headlines for your PPC campaigns.

Dan Shewan
February 2, 2015 | Copywriting

16 Easy Ways to Improve Your Writing Skills

Writing is intimidating to a lot of people. But it doesn't have to be agonizing, and almost anybody can improve. Here are 16 ways you can start improving your writing skills right now.

Dan Shewan
August 7, 2014 | Copywriting

7 Marketing Clich’es that Make You Sound Like a Hack

You can see how both “cliché” and “stereotype” evolved into metaphors. In the same way that using clichés made things easier for printers, clichés make things easier for writers.

Elisa Gabbert
June 4, 2014 | Copywriting

The 9 Best Email Subject Line Styles to Increase Your Open Rates

Your email subject line is your first (and maybe your last) impression on users. Today, we're covering 9 different types of effective email subject lines.

Megan Marrs
March 31, 2014 | Copywriting

How to Write Ad Copy for PPC: 6 Tips for Better Ad Writing

Learn five tips for writing better PPC ad copy. Even if you're not very creative, this pragmatic approach to ad copywriting will improve your click-through rate!

Erin Sagin
August 15, 2013 | Copywriting

Web Content Writers Wanted!

Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring.

Elisa Gabbert
May 15, 2013 | Copywriting

Persuasive Copywriting: 4 Tips for Higher Converting Websites

Learn for tips for writing subtly persuasive copy that convinces visitors to convert on your website.

Guest Author
May 2, 2013 | Copywriting

Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads [New Guide]

This free guide features 10 great tips and best practices to help you write better performing PPC text ads. Get your guide now!

Elisa Gabbert
September 6, 2012 | Copywriting

Headline Writing for PPC Ads: Dos and Don’ts

The headline is the most important part of your pay-per-click ad. Learn what to do and what not to do when writing headlines for PPC.

Elisa Gabbert
October 21, 2010 | Copywriting

Seven Unusual, Eye-Catching Calls to Action

Don't resort to a generic, pushy call to action like BUY NOW in your PPC ad. Here are 7 more creative ideas for the CTA.

Elisa Gabbert
September 29, 2010 | Copywriting

The Future of Content Creation: Keyword Research on Steroids

Demand Media's content creation model (extreme data-driven keyword research based on a sophisticated algorithm) may be the future of content generation for the web.

Elisa Gabbert
October 23, 2009 | Copywriting