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Reporting & Analysis

You can’t make data-driven decisions without data! Level up your reporting and analysis skills with our collection of in-depth articles on marketing analytics, important marketing metrics and KPI’s you need to know, understanding attribution models and more. You’ll learn how to make sense of data and impress your boss or your client with smarter reports. Plus, you’ll find our best-in-class marketing and advertising benchmarks across top industries and marketing channels like Google and Facebook.


Ultimate Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics

Not sure which PPC metrics to focus on when evaluating your Pay Per Click (PPC) campaigns? Get tips from the top experts in the industry in our Ultimate Guide to PPC Metrics.

Elisa Gabbert
September 20, 2011 | Reporting & Analysis

AdWords Top vs. Side Ad Performance: How to Use the Latest AdWords Report Segment

AdWords just released a new feature, the top vs. side report segment. How can you leverage this data within your AdWords account to boost performance?

Analyzing Your AdWords Geographic Report Using Tableau

Learn how to use Tableau business intelligence and data visualization software to analyze your Geographic Report in Google AdWords.

Custom Reports vs. Advanced Segments in Google Analytics: What’s the Difference?

In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.

Tom Demers
January 20, 2011 | Reporting & Analysis

Exporting AdWords Campaign Experiments: How to Report on ACE

AdWords Campaign Experiments are very difficult to export data from or run a report against. This post shows you how to get great data in a few easy steps.

Tom Demers
December 16, 2010 | Reporting & Analysis

How to Compare Your PPC Results Month over Month

Learn how to compare the results in your PPC account from month to month using Excel.

Analyzing Bounce Rate Using Compete Destination Analytics

Learn to analyze your bounce rate by looking at the places people are going after they leave your site.

Tom Demers
October 27, 2009 | Reporting & Analysis