Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.

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The Only Website Audit Checklist You’ll Ever Need (in One Epic Google Sheet)

Complete with tips, tools, and a seven-tab template, this is website audit gold.

The 19 Best Marketing Strategies for 2022 (That You Can Actually Do)

These aren't trends to keep your eye on. They're plain realities and tangible strategies that will bring you results NOW.

The 6 Biggest, Baddest, Most Popular Social Media Platforms of 2022 (+How to Wield Their Power)

This is not your average round-up. Learn about LinkedIn's lighter side, office supplies on Instagram, local SEO on Facebook, and more.

10 Free Google Ads Tools You Didn’t Know About (But Should)

A list of secret weapons for everything from account audits and ad copy to reporting and RSAs.

9 Free SEO Blog Post Templates Guaranteed to Drive Traffic (From Our Top Performers!)

How do we know these templates work? Because it's how we do it.

24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)

Say goodbye to [copy]writer's block with these examples and takeaways from search, display, and social ads.

Our 50 Best Marketing Tips for 2022—in Every Category

This is the Sparknotes of digital marketing that you need for A+ success in 2022—for PPC, copywriting, SEO, email, social, and more.

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

Just because you can still do them doesn't mean you should! Learn how to stay successful amidst the Apple iOS 15 email privacy updates.

131 [NOT Overused!] New Year’s Instagram Captions & Templates

A list of creative, authentic New Year's Instagram captions that does NOT include "Here to find my Troy Bolton." Promise.