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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


3 Tips to Get More Free Traffic from Google Ad Grants

Google Ad Grants accounts for nonprofits have their limitations. Discover three workarounds to help you get the most out of your ads, including mobile app extensions, Dynamic Search Ads, and automated bidding.

How to Improve Your Microsoft Ads With IF Functions

Microsoft Advertising IF functions let you target your ad copy based on audience and device to better connect with your customers and improve your ads. Here's how to create IF functions, plus how to use them!

How to Improve Performance with Google Ads Price Extensions

In this post, you'll learn how to set up various types of Google Ads price extensions to drive more sales for your business. We'll also cover how to test them to identify the best price extensions for your business goals and account structure

Google Discovery Ads Now Available to All Advertisers

Google Discovery ads are now available for all advertisers. Here, we're sharing everything you need to know to make the most of this ad type, including how to set up campaigns, which bidding strategy to use, and more!

Goal Talk Podcast Episode 11: Small Business Marketing During COVID-19

On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Director of Strategic Partnerships Mark Irvine about marketing during COVID-19, including impacts on Google Ads, tips for reaching customers, and more.

Mikayla Wyman
April 21, 2020 | COVID-19

Goal Talk Podcast Episode 7: The Basics of the Google Ads Auction

On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks Google Ads strategies with PPC expert Kristina Simonson!

Google Bans Ads for Passports, Visas, IDs, and Other Government Documents & Services

Google announced that ads for documents and services that can be obtained directly from a government provider will be banned. Here's what you need to know!

Best Time to Run Facebook Ads? Look at Your Own Data

This post covers how to use your analytics and audience insights to identify the best times to run Facebook ads for your business—plus a refresher on ad types and budgeting tips.

Sneak Preview: Google Ads Benchmarks for YOUR Industry

We dove into more than 20,000 US-based Google Ads account to determine benchmarks for 20 different industries. In this exclusive sneak peek, we're sharing highlights!

Get Started with Out-of-Home Advertising: Here’s How

Here's everything you need to know about out-of-home advertising: what out-of-home ads are, how to implement them, and best practices for a successful OOH campaign—plus some fun real-life examples!

Mary Lister
February 26, 2020 | Paid Search Marketing

How to Layer Audiences & Keywords to Uncover Cheaper Clicks

If you're looking for better Google Ads targeting, you need to try combining audiences and keywords. Here's how!

3 Major Differences Between Google Ads and Microsoft Advertising

While Google and Microsoft ads look similar, they are separate channels that require different strategies. Learn about their differences in ad scheduling, search partner targeting options, in-market audiences so you can optimize accordingly.

Learn How to Create PPC Campaigns for Addiction Treatment Facilities

We'll get you up to speed on the new policies surrounding PPC ads for addiction treatment facilities. Learn about the new certification requirement, which certification providers you can trust, and how to optimize your PPC campaigns for maximum success!

5 Key Factors That Impact the Pacing of Your Ad Spend

When it comes to PPC budget pacing, there are quite a few factors to take into consideration. Here, we're walking you through the five major factors you need to consider: stage of the month, advertising platform, campaign performance, campaign age, and ad schedules.

5 Tips for Better PPC Budgeting

It's easy to focus more on new ad types or exploring new channels than boring old PPC budgeting—even though those PPC budgets need your attention. Here are five tips to focus on PPC budgeting this year, including forecasting, flexibility, and more!

I Spent $10 M+ on Google & Facebook Ads-Here’s What I Learned

Our in-house acquisition marketer Kristina Simonson has learned a lot spending over $10 million in Google and Facebook ad spends. Here, she's sharing her top five lessons, including optimize for quality, master the algorithm, and more!

Google Doubles Its Life Event Targeting & Expands to Display Ads

Google Ads has double its life event targeting options and expanded the targeting to the Google Display Network. Here's everything you need to know to get started!

6 Easy Steps to Get Your Google Ads Ready for 2020

The new year is the perfect time to refresh your Google Ads account. In this guide, we share six easy steps to get your Google Ads account ready, including revisiting your list of KPIs, trying manual bidding, and more!

Allison Day
December 30, 2019 | Paid Search Marketing

Google Ads Is Killing Message Extensions-What You Need to Do NOW

Google is putting message extensions out to pasture. Here's what you need to do NOW to be prepared.

Mark Irvine
December 27, 2019 | Paid Search Marketing

The Top 10 Online Advertising Stories of 2019

The end of 2019 is near, folks, and we're taking a look at the past year in online advertising news. Here are the 10 top online advertising stories, including Facebook's data breach, Google's BERT update, and more!

Brad Smith
December 17, 2019 | Paid Search Marketing

The 11 Biggest Google Ads Updates of 2019

Google made a lot of changes in 2019—but for advertisers, some of the updates and innovations were more important than others. Here, we're rounding up the 11 biggest Google Ads updates of the year, including new search audiences, retirement of average position, and so much more!

Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do

Who uses Bing, anyway? Let's face it, when it comes to search engine domination, only one company's name has become a verb that means to search for something online. But even if we're not all talking about "binging it," here are 10 ways most of us are still using Bing, including voice search, Windows devices, and more!

Mark Irvine
November 19, 2019 | Paid Search Marketing

The 8 Best Remarketing Ads the Internet Has Ever Seen

Here, we've rounded up some of the best remarketing ads the internet has ever seen and shared how you can make similar, effective ads by incorporating multiple channels, creating a variety of ads, using dynamic remarketing, and more!

Brad Smith
November 18, 2019 | Paid Search Marketing

3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing

A cross-platform PPC strategy is about making sure that your efforts on multiple platforms complement each other and work together. Quora marketing is a good place to start—and we're sharing the top three reasons why.

95+ Ideas for Google Ads Remarketing Lists

Google Ads remarketings lists help you re-target users who have already interacted with your brand. Here, we're sharing 95+ possible remarketing lists that you can use based on page views, site engagement, social engagement, customer uploads, and time constraints!

How to Use Google Lead Form Extensions to Drive More Leads

Here, we're sharing what a lead form extension is, what you need to know about the new extension, and how you can create some to start boosting your mobile conversion rate!

Google’s Newest Ad Policy Restricts Debt Services Ads & Bans Credit Repair Ads

Google recently announced that ads for credit repair and debt management services will need to be certified. We're sharing what this means, when it will happen, how to get certified, and more!