Google Ad Grants accounts for nonprofits have their limitations. Discover three workarounds to help you get the most out of your ads, including mobile app extensions, Dynamic Search Ads, and automated bidding.
Microsoft Advertising IF functions let you target your ad copy based on audience and device to better connect with your customers and improve your ads. Here's how to create IF functions, plus how to use them!
In this post, you'll learn how to set up various types of Google Ads price extensions to drive more sales for your business. We'll also cover how to test them to identify the best price extensions for your business goals and account structure
Google Discovery ads are now available for all advertisers. Here, we're sharing everything you need to know to make the most of this ad type, including how to set up campaigns, which bidding strategy to use, and more!
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Director of Strategic Partnerships Mark Irvine about marketing during COVID-19, including impacts on Google Ads, tips for reaching customers, and more.
On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks Google Ads strategies with PPC expert Kristina Simonson!
Google announced that ads for documents and services that can be obtained directly from a government provider will be banned. Here's what you need to know!
This post covers how to use your analytics and audience insights to identify the best times to run Facebook ads for your business—plus a refresher on ad types and budgeting tips.
We dove into more than 20,000 US-based Google Ads account to determine benchmarks for 20 different industries. In this exclusive sneak peek, we're sharing highlights!
Here's everything you need to know about out-of-home advertising: what out-of-home ads are, how to implement them, and best practices for a successful OOH campaign—plus some fun real-life examples!
If you're looking for better Google Ads targeting, you need to try combining audiences and keywords. Here's how!
While Google and Microsoft ads look similar, they are separate channels that require different strategies. Learn about their differences in ad scheduling, search partner targeting options, in-market audiences so you can optimize accordingly.
We'll get you up to speed on the new policies surrounding PPC ads for addiction treatment facilities. Learn about the new certification requirement, which certification providers you can trust, and how to optimize your PPC campaigns for maximum success!
When it comes to PPC budget pacing, there are quite a few factors to take into consideration. Here, we're walking you through the five major factors you need to consider: stage of the month, advertising platform, campaign performance, campaign age, and ad schedules.
It's easy to focus more on new ad types or exploring new channels than boring old PPC budgeting—even though those PPC budgets need your attention. Here are five tips to focus on PPC budgeting this year, including forecasting, flexibility, and more!
Our in-house acquisition marketer Kristina Simonson has learned a lot spending over $10 million in Google and Facebook ad spends. Here, she's sharing her top five lessons, including optimize for quality, master the algorithm, and more!
Google Ads has double its life event targeting options and expanded the targeting to the Google Display Network. Here's everything you need to know to get started!
The new year is the perfect time to refresh your Google Ads account. In this guide, we share six easy steps to get your Google Ads account ready, including revisiting your list of KPIs, trying manual bidding, and more!
Google is putting message extensions out to pasture. Here's what you need to do NOW to be prepared.
The end of 2019 is near, folks, and we're taking a look at the past year in online advertising news. Here are the 10 top online advertising stories, including Facebook's data breach, Google's BERT update, and more!
Google made a lot of changes in 2019—but for advertisers, some of the updates and innovations were more important than others. Here, we're rounding up the 11 biggest Google Ads updates of the year, including new search audiences, retirement of average position, and so much more!
Who uses Bing, anyway? Let's face it, when it comes to search engine domination, only one company's name has become a verb that means to search for something online. But even if we're not all talking about "binging it," here are 10 ways most of us are still using Bing, including voice search, Windows devices, and more!
Here, we've rounded up some of the best remarketing ads the internet has ever seen and shared how you can make similar, effective ads by incorporating multiple channels, creating a variety of ads, using dynamic remarketing, and more!
A cross-platform PPC strategy is about making sure that your efforts on multiple platforms complement each other and work together. Quora marketing is a good place to start—and we're sharing the top three reasons why.
Google Ads remarketings lists help you re-target users who have already interacted with your brand. Here, we're sharing 95+ possible remarketing lists that you can use based on page views, site engagement, social engagement, customer uploads, and time constraints!
Here, we're sharing what a lead form extension is, what you need to know about the new extension, and how you can create some to start boosting your mobile conversion rate!
Google recently announced that ads for credit repair and debt management services will need to be certified. We're sharing what this means, when it will happen, how to get certified, and more!