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Search engine optimization, or SEO, is the practice of optimizing your website to generate more traffic from search engines. Learn how to improve your rankings, build links, run technical website audits, track performance, write content that’s fully optimized for Google, the difference between white hat and black hat SEO, and much, much more. The WordStream blog is your home for all things SEO this year.

RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive

RankBrain, Google's sophisticated AI system, will change SEO forever. Larry Kim has come back from the future to tell us how we can win the war against the machines and survive SEO Judgment Day.

Larry Kim
March 14, 2016 | Marketing Ideas

RankBrain: A Primer on Google’s Artificial Intelligence Technology

RankBrain, Google's proprietary artificial intelligence system, is revolutionizing the world of search. Here's everything you need to know.

Dan Shewan
November 4, 2015 | SEO

3 Tips for Ranking in the Featured Snippet (AKA Position Zero)

Getting into Google's featured snippet is like ranking in position zero! Learn how to get featured snippets in Google and earn tons of organic traffic.

Elisa Gabbert
October 13, 2015 | Content Marketing

SEO Basics: Complete Beginner’s Guide to Search Engine Optimization

In this complete beginner's guide to SEO, learn the SEO basics in eight parts, including keyword targeting, on-page SEO, quality content, technical SEO, and more.

Tom Demers
April 30, 2015 | SEO

26 Crazy Facts You Didn’t Know About Google

Did you know that Google negotiated the terms of acquisition for YouTube in a Denny's diner? Check out this and 25 other crazy facts you didn't know about Google.

Larry Kim
April 15, 2015 | SEO

Search Trends by State: Top Trending Searches in All 50 States

What search terms trended in YOUR state last year? See the top rising search trends in all 50 U.S. states in this infographic.

Elisa Gabbert
March 2, 2015 | SEO

How to Get a Million+ Blog Visits Per Month

Learn from the pros at WordStream and HubSpot how to run a blog that drives a million visits per month, including tips for blogging strategy, optimization, management and promotion.

Elisa Gabbert
November 24, 2014 | Content Marketing

Why SEO Rank Checking Tools Are Useless (And What to Use Instead)

Still searching for the best rank tracking tool? You might be wasting your time! Learn why SEO rank checking tools are useless for evaluating your keyword position in SERPs, and what tools to use instead to really drive more traffic from organic search.

Megan Marrs
August 11, 2014 | SEO

The 3 Types of Links that Send Legit Referral Traffic

Most inbound links have some value, but only some links drive real referral traffic. And what good is link building for SEO if you’re not getting more traffic to your site? Learn what types of links are mostly likely to send real referral traffic to your site.

Elisa Gabbert
July 23, 2014 | SEO

How Google Hummingbird Changed the Future of Search

Google Hummingbird was the most comprehensive and ambitious update to Google's search algorithm since 2001. Here's how Google Hummingbird changed search forever, and what we can expect from Google in the future.

Dan Shewan
June 23, 2014 | SEO

Dwell Time: The Most Important Metric You’re Not Measuring

Dwell time, the length of time that a visitor spends on a page before returning to the SERPs, is one of the most important analytics metrics, as well as one of the most frequently misunderstood. Learn what dwell time is and how you can increase it for better SEO results.

Dan Shewan
June 10, 2014 | SEO

Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

Google just released Panda 4.0, the latest iteration of its algorithm update intended to keep thin content spam out of the SERPs. eBay has taken a big hit.

6 Google Analytics Tips for Business Insight Way Beyond Traffic

Recently I discovered six Google Analytics tips that totally changed the way I use the software. Want to get better, more actionable data about your site’s visitors and traffic patterns? Here are my six best Google Analytics tips that can help your business too!

Dan Shewan
May 15, 2014 | SEO

The Mega Collection of SEO Expert Advice: Best of the Reddit SEO AMAs

If you're at all familiar with Reddit, you know about their AMA series, AKA, Ask Me Anything. Superstars from Obama to Rob Delaney have done AMA's, committing to answer questions from anyone and everyone who shows up to submit a question.

Megan Marrs
May 7, 2014 | SEO

How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines

Although schema and other structured markup formats have been around for several years, relatively few people actually know what schema is or what it’s for. Today, we’re going to answer your questions about schema and why you should make it an integral part of your SEO strategy.

Dan Shewan
March 20, 2014 | SEO

Toward a Linkless SEO: The SEO Link Is Dying. Here’s What Might Replace It

The SEO link is dying. What will replace the link? We predict how a search engine might rank organic content based on other quality signals, without links...

Elisa Gabbert
January 24, 2014 | SEO

How to Get Phrase & Broad Match Traffic Data Back from Google Keyword Planner

Learn how to hack Google Keyword Planner to get your broad match and phrase match traffic volume estimate data back.

Victor Pan
October 17, 2013 | SEO

The 18 Best Keyword Research Tools for Every Need [Free & Paid!]

Keyword research is an essential part of your success in SEM and SEO. Check out our blog post and learn more about the eight best keyword research tools!

Kristen McCormick
September 18, 2013 | SEO

Follow Links Vs. No Follow Links: Should You Care?

Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. We'll provide a bit of background about how most links work in the realm of SEO, and then dive headlong into follow vs. nofollow links.

Megan Marrs
July 25, 2013 | SEO

How to Drive Google Image Search Traffic That’s Actually Relevant

Learn how to optimize your site for Google Image search and bring in image search traffic that's valuable and relevant to your site.

Elisa Gabbert
January 23, 2013 | SEO

The SEO Interview: Questions to Prepare for Before Your SEO Job Interview

Prepare for your SEO job interview! Here are the top 7 SEO questions we ask when interviewing a candidate for a job in SEO and search marketing.

Larry Kim
December 17, 2012 | SEO

The 3 Types of Search Queries & How You Should Target Them

In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.

Elisa Gabbert
December 10, 2012 | SEO

10 Reasons SEO Is Harder for Small Businesses

Why is SEO so much harder for small businesses? Here are ten reasons that bigger companies and well-known brands find it easier to succeed at SEO.

Elisa Gabbert
October 15, 2012 | SEO

Why Are Popular Keywords So Hard to Rank for with a New Website?

While digging through our analytics for question keywords, I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes.

Elisa Gabbert
August 28, 2012 | SEO

Google SERP Dumps 5.5% of Organic First Page Listings

You may have noticed recently that Google has been showing just 7 organic search listings on the first page for many searches, instead of the usual 10. Take for example, this search for "adwords," which shows just 7 organic search listings.

Larry Kim
August 21, 2012 | SEO

The Long-Term Value of SEO: Does SEO Value Last Forever?

Learn three reasons why the myth that SEO traffic and value lasts forever is false. The long-term value of SEO is not as rock-solid as you think.

Larry Kim
August 9, 2012 | SEO

Unnatural Links: What They Are & What to Do About Them

Did you receive a warning that your site has unnatural links? Learn what unnatural links are and what to do in case affected by the Penguin update.

Guest Author
July 30, 2012 | SEO