RankBrain, Google's sophisticated AI system, will change SEO forever. Larry Kim has come back from the future to tell us how we can win the war against the machines and survive SEO Judgment Day.
RankBrain, Google's proprietary artificial intelligence system, is revolutionizing the world of search. Here's everything you need to know.
Getting into Google's featured snippet is like ranking in position zero! Learn how to get featured snippets in Google and earn tons of organic traffic.
In this complete beginner's guide to SEO, learn the SEO basics in eight parts, including keyword targeting, on-page SEO, quality content, technical SEO, and more.
What search terms trended in YOUR state last year? See the top rising search trends in all 50 U.S. states in this infographic.
Still searching for the best rank tracking tool? You might be wasting your time! Learn why SEO rank checking tools are useless for evaluating your keyword position in SERPs, and what tools to use instead to really drive more traffic from organic search.
Most inbound links have some value, but only some links drive real referral traffic. And what good is link building for SEO if you’re not getting more traffic to your site? Learn what types of links are mostly likely to send real referral traffic to your site.
Google Hummingbird was the most comprehensive and ambitious update to Google's search algorithm since 2001. Here's how Google Hummingbird changed search forever, and what we can expect from Google in the future.
Dwell time, the length of time that a visitor spends on a page before returning to the SERPs, is one of the most important analytics metrics, as well as one of the most frequently misunderstood. Learn what dwell time is and how you can increase it for better SEO results.
Google just released Panda 4.0, the latest iteration of its algorithm update intended to keep thin content spam out of the SERPs. eBay has taken a big hit.
Recently I discovered six Google Analytics tips that totally changed the way I use the software. Want to get better, more actionable data about your site’s visitors and traffic patterns? Here are my six best Google Analytics tips that can help your business too!
If you're at all familiar with Reddit, you know about their AMA series, AKA, Ask Me Anything. Superstars from Obama to Rob Delaney have done AMA's, committing to answer questions from anyone and everyone who shows up to submit a question.
Although schema and other structured markup formats have been around for several years, relatively few people actually know what schema is or what it’s for. Today, we’re going to answer your questions about schema and why you should make it an integral part of your SEO strategy.
The SEO link is dying. What will replace the link? We predict how a search engine might rank organic content based on other quality signals, without links...
Learn how to hack Google Keyword Planner to get your broad match and phrase match traffic volume estimate data back.
Keyword research is an essential part of your success in SEM and SEO. Check out our blog post and learn more about the eight best keyword research tools!
Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. We'll provide a bit of background about how most links work in the realm of SEO, and then dive headlong into follow vs. nofollow links.
Learn how to optimize your site for Google Image search and bring in image search traffic that's valuable and relevant to your site.
Prepare for your SEO job interview! Here are the top 7 SEO questions we ask when interviewing a candidate for a job in SEO and search marketing.
In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.
While digging through our analytics for question keywords, I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes.
You may have noticed recently that Google has been showing just 7 organic search listings on the first page for many searches, instead of the usual 10. Take for example, this search for "adwords," which shows just 7 organic search listings.
Learn three reasons why the myth that SEO traffic and value lasts forever is false. The long-term value of SEO is not as rock-solid as you think.
Did you receive a warning that your site has unnatural links? Learn what unnatural links are and what to do in case affected by the Penguin update.