Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.

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41 Fun, Free & Ready-to-Publish Christmas Social Media Posts (+Canva Templates!)

If this isn't the easy button for holiday social media posting, then we don't know what world you're living in.

17 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)

When done right, this simple email doesn't just delight your customers—it drives your marketing goals! It's all in the technique.

78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!

*Actually* stand out on Instagram this Christmas with these caption ideas AND templates!

The 9 Best Free Google Ads Training Courses for Every Level

Looking for free Google Ads training that is worth your time? Discover nine of the best Google Ads courses for every level of learning.

The Best Time to Post on Instagram in 2022 [For Every Scenario]

Find out the best time to post on Instagram from the latest data—by day, industry, time zone, and post type—plus tips!

11 Creative Holiday Greeting Messages to Send to Your Customers (+Templates!)

Want to send an authentic holiday greeting this year your customers will actually read? This is your cheat sheet!

Healthcare Advertising Benchmarks for Search, Display, & Social in 2021

Find out average click-through rates, cost per click, conversion rate, and more for search, display, and social ads.

The 10 Latest Google Ads Updates: What You Should Know (AND Do)

In this Google Ads updates roundup, learn about the new deals feed for Shopping, enhanced conversions, the budget report, engaged-view conversions, upgraded ad extensions, and more!

268 Catchy & Creative Business Name Ideas (Curated, Not Generated!)

Ditch the business name generators and use this list of over 200 creative, catchy, unique, and cool business name ideas.