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​​7 Google Ads Mistakes That Are Squashing Your Success

With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.

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Facebook Ad Targeting in 2022: The Complete Guide + 10 Tips

Learn how iOS 14 and third-party cookies impact Facebook audiences plus 10 tips for effective Facebook ad targeting in a privacy-first world.

Michelle Morgan
September 13, 2021 | Social Media

What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)

What does OTT mean? We answer that and so much more, including what OTT advertising is and how it works, the pros and cons of running ads on streaming media, as well as tips for creating successful OTT video ads.

Kristen McCormick
September 9, 2021 | Marketing Ideas

What Does Google FLoC Mean for Advertisers? 7 FAQs Answered

What is Google FLoC? What are third-party cookies? We're answering these questions and more to help you understand how FLoC proposes to help ad targeting without cookies.

Amy Bishop
September 8, 2021 | Paid Search Marketing

PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data

In this complete guide, you'll learn not just what to put in a PPC report, but also: PPC reporting goals, tips, mistakes, tools, and strategies to produce attractive, accurate, and actional reports that help promote growth.

Susie Marino
September 7, 2021 | Reporting & Analysis

Expanded Text Ads Are Over. Here’s What It Means

Learn how and when Google Ads is sunsetting expanded text ads, what (and what not) you should be concerned about, and what you can do to stay successful with your paid search strategy.

26 Brilliant Ways to Use Psychology in Your Copywriting (With Examples)

Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.

Kristen McCormick
September 1, 2021 | Copywriting

NEW Advertising Benchmarks for Real Estate in 2021

Check out these real estate advertising benchmarks for the average CPC, CPL, and CTR for real estate search ads, display ads, and social media ads.

The 8 Biggest Google Algorithm Updates of 2021 (+Optimization Tips)

Learn about the eight most important Google algorithm updates of 2021 so you can understand your SEO performance and improve your rankings.

Joseph Chukwube
August 30, 2021 | SEO

Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)

Learn about how Google's recent title tag rewrite significantly hurt our traffic, how we fixed it, and what the community and Google has been saying about it—plus what it means for all of us.

Kristen McCormick
August 26, 2021 | SEO

How to Improve Google Shopping ROAS with Priority Bidding

Learn how the Google Shopping priority bidding structure works and how to use it to optimize your bids and negatives for maximum ROAS—with plenty of pro tips and examples.

7 Cross-Channel Marketing Mistakes You Can’t Afford to Make

Learn seven mistakes to avoid—with targeting, budgeting, and reporting—to get the most out of your cross-channel marketing strategy.

157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)

Use this list of authentic fall hashtags to build your brand and following. Includes September, October, and November hashtags; Labor Day, back to school, and Halloween hashtags, and fall hashtag tips.

Kristen McCormick
August 23, 2021 | Social Media

10 LinkedIn Company Page Features You Need to Be Using Yesterday

Want to create a LinkedIn company page that attracts customers, followers, and top talent? We've got you covered with 10 free features you MUST be using, plus great LinkedIn company page examples to give you some inspiration.

Ron Stefanski
August 19, 2021 | Social Media

15 Ways to Lower Your Cost Per Click in Google & Facebook Ads

Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.

The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)

Follow these tips and best practices to carry out an effective B2B email marketing strategy—from copywriting to segmentation and everything in between—plus real B2B email marketing examples for inspiration!

Cross-Functional Collaboration: 9 Tips to Build Goal-Crushing Teams

Learn about the definition and benefits of cross-functional collaboration, common challenges that can arise, how to combat those challenges, and how to build high-performing, goal-crushing, cross-functional teams of your own!

Guest Author
August 12, 2021 | Marketing Ideas

Why and How to Import Cost Data to Google Analytics (+Template)

Learn how to import cost data into Google Analytics so you can view your PPC performance metrics for Google Ads, Facebook ads, and other channels—all in one place.

How to Perform a Content Audit: The Definitive Guide (+6 Free Templates)

We're sharing what to include in a content audit, a complete list of data points to collect, plus a content audit template and example for six types of audits, including SEO content audits, website content audits, and more.

11 Tips to Lower Your Customer Acquisition Cost (CAC)

Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.

B2B Marketing Automation: 5 Easy Tricks to Nurture, Convert, and Retain Clients

As B2B marketing automation gets increasingly complex, we're sharing five easy ways to integrate your tools for journey mapping, account-based marketing, effective nurturing, and client retention.

Guest Author
August 5, 2021 | Marketing Ideas

Social Media Optimization: 60+ Tips & Tools for Every Platform

Get all of the tools, tips, and best practices you need to carry out effective social media optimization for Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest.

How to Write the Perfect Price Increase Letter: 10 Tips & Examples

No one wants to inform customers of a price increase, but with these best practices—plus plenty of price increase letter examples—you can ensure the best possible experience and keep them loyal.

Mary Lister
August 3, 2021 | Marketing Ideas

8 Creative PPC Strategies to Overcome Today’s Challenging Landscape

Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.

6 Data-Backed Ways to Promote Your Business on YouTube

In this post, learn the best ways to promote your business on YouTube, with a channel trailer, YouTube Shorts, influencer partnerships, paid ads, merch shelf, and branded shows.

Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare

Learn what the Google Ads three-strike policy system is, when the pilot will start, and how it will impact accounts—plus five tips to avoid strikes and suspensions.

9 Important SEO Metrics to Track (+ How to Improve Them)

Understand nine of the most important SEO metrics to track, plus how to find and improve them so you can drive more website traffic and rank higher on Google.

George Konidis
July 27, 2021 | SEO