Some cognitive biases are common enough that you can count on them to influence consumer behavior – and even include them in your marketing strategy. Here are six cognitive biases that you can use in your marketing strategy to boost sales.
Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. Here’s how small businesses can start leveraging cold email to grow their business in five simple steps.
Hyperbolic discounting refers to our preference for small, immediate rewards over large, delayed rewards. Learn how you can use it in your marketing strategy!
A brand story is key to differentiate your company from competitors and establish an brand identity that audiences will connect with. Here, we share eight tips from the experts to create your brand story.
Inbound marketing is the art of driving prospects to your website and securing conversions from there. Check out our blog to learn about nine killer examples!
Beacon technology has come a long way since its debut in 2013 and is expected to keep on growing. Here, we discuss how you can benefit by using beacon technology in your own marketing strategy.
It's official: Google Feed is gone, and in its place stand Google Discover. Check out our full rundown on Google Discover, including what it is, how it differs from the feed, and how it could just mark a larger shift in search.
In this post, we walk you through conversational marketing mistakes you need to avoid as a business of any size. We also provide actionable ways to implement chatbots into your current digital strategies. Check out our top 5 mistakes to avoid when using chatbots in conversational marketing.
Digital marketing tools are not hard to find online these days, and that's why so many are overlooked. Stefan Debois walks you through 10 great, lesser-known digital marketing tools that can up your marketing game.
Hassle-free ways to find royalty-free music? Yes please!
Americans love podcasts. How do you reach those large and highly engaged audiences? With podcast ads! Learn everything you need to get started with podcast advertising, including terminology, tips on choosing a podcast and average podcast ad rates.
It can be easy for marketers to forget about their previous customers while they’re putting work into getting new sales. But sometimes the best opportunities are the ones you’ve already created. Learn how to use paid search and social advertising to drive cross-sells and upsells.
For marketers, it’s hard to ignore the promotional power of coupons. In this guide, you'll learn everything you need to know about working with coupon affiliate programs, including the different types of programs and best practices for choosing coupon sites.
Messaging apps have a huge audience, but only one in five companies are taking advantage of the possibilities of messaging apps. Find out what you're missing!
Standing out at a huge corporate event can be challenging. How do you get people to show up and talk to you so you can drive some real leads? Check out these smart and creative event marketing ideas to help you build your business at an event.
The voice search hoopla is at an all-time high—but how much of what you’re hearing is data-backed? Here at WordStream, we’re all about the facts. And nothing nails down the facts a movement like cold, hard statistics. In this post, we run through 33 voice
You've probably seen ambush marketing in action - but what is it, and why do so many brands risk getting into trouble by doing it? Let's explore the wild world of ambush marketing, with examples and tips for making it work.
A lot of marketing energy (and money) goes into branding, but that can take years to really pay off. If you want results now, check out these seven examples of direct response marketing campaigns that are bringing in customers right now.
Hatchbuck's Jonathan Herrick looks at nine non-newsletter emails you should consider sending to your database to keep your subscribers engaged and ensure your brand remains in the forefront of their mind.
Did you know that your resume will get scanned by an electronic system before a human ever sees it? That's why you have to think like an SEO and optimize your resume with the right keywords for the job. Learn more tips to make sure your marketing resume gets noticed!
Learn everything you need to know about discovering your customer pain points and putting them to work.
Voice technology has been everywhere this year, which means the way consumers perform even the most mundane day-to-day tasks is changing. And as a result, the way brands and marketers interact with said consumers is changing, too. The time respond to this technology is now.
Want to learn how to generate tons of likes on your Instagram posts? In this post, we run through 33 hilarious Instagram captions, and teach you how to adapt those captions to your own content. Get ready for more Instagram likes, followers, and fans!
Many of the most effective marketing campaigns share a philanthropic angle. Learn how to leverage cause-related marketing techniques to raise awareness for worthy causes and nonprofits working to make a difference. Includes tons of real-world examples to inspire your campaigns.
Merkle recently released its Q4 report and it's packed with trends (some obvious, others shocking) from the worlds of paid search and paid social. Check out WordStream's analysis of these marketing statistics that should impact your online advertising strategy in 2018.