Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.

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57 Easy & Engaging August Marketing Ideas (With Examples!)

Feeling uninspired during the dog days of summer? Here are 57 creative August marketing ideas based on national days and awareness themes to inspire meaningful and engaging content, all month long!

How to Write Copy That Sells (Anything): 102 Tips & Examples

We're sharing over 102 tips and examples to teach you how to write copy that sells. Learn what it *really* takes to be clear, concise, credible, and compelling.

11 Actionable Ways to Build Client Relationships That Last

The secret to sustained success is having great relationships with your clients. Here are 11 ways your agency can build strong client relationships that translate into better productivity, greater loyalty, and more referrals!

Google Marketing Livestream 2021: What You Really Need to Know

Learn what we have decided are the 17 most important announcements of Google Marketing LiveStream 2021—like enhanced conversions, the Shopify partnership, image extensions, local inventory ads, and so much more!

Company Core Values: 200 Examples (+How to Establish Yours)

Company core values are essential for attracting customers, engaging and retaining employees, and driving revenue. Learn six steps for coming up with yours and then gain inspiration from seven real examples and an over-200-word core values list.

37 Free and Creative July Marketing Ideas (With Examples!)

July is home to much more than Independence Day! Learn 37 free, fun, and fruitful July marketing ideas (with real examples!) based on the many awareness causes, holidays, and observances of the month.

The 19 Best B2B Marketing Strategies (Based on Data!)

The best B2B marketing channels are pretty evergreen, but the strategies used within them change over time. Learn 19 of the best B2B marketing strategies based on recent data—for PPC, SEO, social media, email, and more.

The 25 Best Ways to Increase Your Online Presence (+Free Tools!)

Simply existing online is almost worse for your business than not being online at all today. Understand why a strong online presence is important, learn 25 ways to improve your online presence, and get access to seven free tools for online presence management.

50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns

With June being so fresh and free, you can't afford stale marketing campaigns or boring posts. That's why we're providing 50 free June marketing ideas based on national days, awareness themes, and holidays to inspire creative and engaging content, all month long!