Guest Author

Guest Author

WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.

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How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)

This post will define and highlight the importance of accessibility and inclusivity as they relate to advertising, as well as outline specific strategies you can implement to ensure your campaigns address these two top advertising priorities.

5 Steps to Creating a Growth Strategy that Actually Works

We'll cover what a growth strategy is and how it differs from a marketing strategy, then guide you through the five-step process for creating a growth strategy for your business to see consistent, predictable, maybe even explosive growth!

6 Post-Pandemic Marketing Strategies With Long-Term Benefits

Never has the world so heavily relied on technology as in the age of COVID-19. This post provides six digital marketing strategies to leverage that shift to your advantage—including paid social ads, email communication, loyalty marketing, and more.

6 Critical KPIs to Improve Your Agency’s Profitability

This post will walk you through the 6 expert-recommended metrics that will help to not only improve your digita agency's profitability, but to also be able to measure and improve your strategies along the way.

Beginner’s Guide to Choosing the Right Video Hosting Platform

A high-quality video hosting platform is a must for B2B marketers looking to generate leads through video. This post covers the pros and cons of free video sharing sites, the benefits of paid video hosting platforms, and what you stand to gain by integrating one with your marketing automation platforms.

What Makes a Resilient Digital Agency in 2020? [Data]

This post uses data from a comprehensive survey to discuss patterns of digital agenies surviving and thriving in 2020 with regard to operations, billing, stress management, growth tactics, and much more.

5 Ways to Use Responsive Search Ads to Maximize Your ROI

Responsive search ads can supercharge your impression share and help you appeal to the masses in a targeted way. Learn about what RSAs are, how they help your PPC strategy, and five strategies to get the most out of your RSA campaigns.

4 Smart Ways to Get to Know Your Post-COVID-19 Customers

This post uses recent data, expert insights, and marketing fundamentals to help you familiarize with your post-COVID-19 customers and maintain meaningful connection with your audience.

How to Create at-Home DIY Marketing Videos While Social Distancing

Quality marketing video content does not have to stop in the wake of the pandemic. This post provides everything you need to create successful at-home DIY videos, including equipment, tools, tips, and even types of video content to help your business grow.