Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.

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273 Winning Words for Emotional Copywriting (with Examples!)

Emotions are the key to successful marketing. Eliciting them with images and video is easy enough, but what about with text? Here are over 200 words you can use to market with emotion in your copy.

7 Ways to Influence Buyer Decisions with Marketing Psychology

Our brains love to take shortcuts, especially when it comes to decision-making. Learn what 7 of these shortcuts are and how you can employ them in your marketing materials to influence your current and potential customers' purchasing decisions.

14 Referral Program Ideas to Land Your Best Customers Yet

Referral marketing is one of the most worthwhile investments you can make for your business. This post covers the benefits of referral marketing, types of referrals you can get, and over 14 ideas and examples of referral marketing programs that can bring in your best customers yet.

The 7 Best Local Business Marketing Resources Around (All Free!)

In this post, we've curated seven free marketing resources geared specifically for local businesses—covering everything from tactics and planning to trends and lifestyle tips. Even better, they come in a variety of mediums to suit different learning styles and time constraints.

50+ May Marketing Ideas (and Examples) for Any Business or Budget

In this post, we've got over 50 May marketing ideas to help you stand out from your competitors and connect with your audience in meaningful ways. We've got real examples of blog posts, social media posts, promotions, and more that you can adapt to your business!

How to Follow Up With Sales Leads: 8 Best Practices to Land More Clients

The way you follow up with your sales leads has a direct impact on whether they jump ship, further engage, or become a repeat customer. In this post, we'll cover 8 tips to effectively follow up with your sales leads— including segmentation, prompt responses, personalization, communication tracking, and more!

How (+ When & Why) to Update Your Google Business Listing

This post covers why you should update your Google business listing, when to make these updates, and covers the steps for common edits and changes such as hours, phone number, categories, and attributes.

20+ Free April Marketing Ideas to Freshen Up Your Content Calendar

In this post, we’re going to provide a list of April themes, holidays, and awareness causes as well as real examples from businesses across various industries to help give you some creative April marketing ideas.

7 Easy Ways to Get More Traffic from Evergreen Content

Let's face it—even the most evergreen content starts to show its age. In this post, we provide 7 ways you can refresh your posts and guides to keep traffic coming in. We'll cover keyword targeting, information updates, image refreshing, and more!