Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.
Looking for ways to get more subscribers to your email list? Gain knowledge of best practices and inspiration with these 20 call to action examples for email signups that real businesses are using on their websites.
Google has made yet another short-notice announcement that the modified broad match type in Google Ads will be phased out in February 2021. This post covers what the change means, what Google says about it, what the community says about it, as well as expert tips on how to navigate the change.
Coming up with compelling, authentic, non-repetitive words and phrases in your marketing materials that appeal to your audience is not easy. This post provides a list of 120+ words and phrases to write effective, emotional copy for a variety of marketing goals.
This post provides words phrases to help you come up with a creative newsletter name for your business, along with real examples of clever newsletters from all over the internet.
This post provides 30 local marketing ideas to help you gain more exposure, build more trust, and attract more customers to your local business, broken down by advertising, local SEO, social media, email marketing, and community.
Check out our list of fast, free, and creative ways to grow your business!
Google search is always changing, so as a local business, you need to stay on top of the trends and respond. Here are four major trends that affect the Google SERP, plus actionable tips you can take to keep your Google business listing optimized!
You know you need a website to run a business in 2020. But how can you make sure your website is easy to find and highly visible? Here are 15 actionable ways to increase your website's visibility.
This post covers the most effective ways to promote your business in 2021—most of which are free. You'll learn how to promote your business on Google Search and Maps, social media channels, online directories and review sites, as well as through events, local outlets, and more!