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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


The Feed Is Coming. Here’s How Google Could Monetize It

The feed is Google’s answer to Facebook’s News Feed. As of now, there are no public plans to use the feed as an advertising platform; here's how Google might go about monetizing it.

Best New Online Advertising Features of 2017 (So Far)

Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!

13 Power Tips for #Winning Mobile Ad Copy

Your customers are on mobile, and if you want MORE customers, you need to write ads that speak to the context and experience of the mobile user. Here's how!

The Highest CPC Keywords in Canada

The most expensive AdWords keywords in Canada include keywords related to immigration (super visa insurance) and small business operations (POS systems, calling software, merchant accounts). Learn more!

The Top 25 Costliest Keywords in South Africa

What keywords demand the highest bids and costs per click (CPC's) in the ZAR currency? Check out the top 25 most expensive AdWords keywords, South Africa Edition!

7 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse

Looking for some fool-proof ways to market your bar or restaurant on Instagram? These seven proven hacks will grow your following, expand your reach, and have customers lining up at your door.

Gordon Donnelly
July 6, 2017 | Instagram

The Comprehensive Guide to Online Advertising Costs

How much do online ads cost? Learn everything you need to know about online advertising costs including average costs to advertise on Google and Facebook, plus how to lower your online ad costs.

The 25 Most Expensive Keywords in Australia

What are the most expensive keywords in Australia? These 25 keywords will cost you more Australian dollars per click than any other keywords in AdWords advertising...

The Most Expensive Keywords in the UK

What are the most expensive keywords in the United Kingdom? These 25 keywords will cost you more British pounds per click than any other keywords in AdWords advertising...

The 25 Most Expensive Keywords in Google Ads

We’ve completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries. We determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC. Check out the results!

5 Insurance Marketing Tactics that Drive Quality Leads

Insurance marketing isn't easy. Bring your sky-high CPCs back down to earth with these five easy-to-implement AdWords tactics that will work in your own or your client's account.

7 Data-Backed Tips for AdWords Ads that Work Right Now

The way people search has evolved, so your ads need to evolve too! Here are seven tips, backed by data, to help you write super-effective ads that resonate with your audience now.

Knock-Off Thousands from Your Google Ads Costs with Close Variants

Are you using close variants as a keyword match type in your Google Ads campaigns? If not, it's time to start. Here's how to use them to save money.

4 Must-Try Google Mobile Ad Strategies (with Data!)

Struggling to rank and get clicks on the mobile SERP? Check out these four must-try mobile ad features including price extensions and Purchases on Google.

The 10 Most Popular Words in Google Ads (+8 Other Findings)

What makes great Google ad copy? We analyzed 512 of the best Google Ads to find out.

Case Study: How Google Ads Life Events Targeting Lifts Brand Interest 175%

Learn about AdWords' Consumer Patterns & Life Events targeting, a new weapon to target more relevant audience segments, and see what kind of results you can get.

4 Useful Features Hidden in the New Google Ads Interface

The new AdWords UI, referred to as the new AdWords Experience, boasts a whole new look and, along with it, new features! Let's take a look at four things buried in the new AdWords UI you should know.

Promotion Extension in Google Ads Drives Super-High CTR

The new AdWords promotion extensions will show a noticeable price tag icon beneath your ad and highlight a sale on your website, allowing you to save valuable characters in your text ads and raise CTR. Learn more!

11 Changes & New Features Coming to AdWords: What You Need to Know

Google just announced tons of new features and capabilities coming to AdWords. Learn everything you need to know about the 11 biggest and most exciting announcements from Google Marketing Next, including hot new AdWords features and the new UI.

7 Advanced Google Shopping Strategies [Infographic]

Competing in Google Shopping is hard. Use our new infographic, 7 Advanced Strategies for Google Shopping Success, to improve your ROI through segmentation, title optimization, and more!

Google Announces Major Changes to Enhanced CPC Bidding

Google has announced major changes to the way enhanced CPC bidding, or ECPC, works in AdWords. Here's everything you need to know about this change.

What We Learned About Lead Validation by Analyzing 373K Site Inquiries

If you're not using a lead validation process in your marketing, you could be misattributing up to 50% of your leads! Here's more of what we've learned about lead validation.

The Last Guide to Google Ads Account Structure You’ll Ever Need

Your Google Ads account is like a house: It needs a great foundation and a well-built design. Wondering how to structure your Google Ads campaigns for success? Look no further! This is the last guide to Google Ads account structure you'll never need.

Available NOW: Similar Audiences for Search Campaigns [Data]

Learn everything you need to know about Similar Audiences for Search Campaigns, Google's newest targeting option, in this must-read post.

The Retirement of Google Site Search: An Advertiser’s Survival Guide

Google is retiring Google Site Search in early 2018. Here's what site owners and advertisers need to know to prepare for the coming change.

The Impact of Google’s New Exact-Enough Match Keywords [Data]

Google AdWords Exact Match keywords have changed; how will the change impact your account performance? We sourced data from 100 active accounts to get an idea of the impact.

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

LinkedIn’s new Lead Gen Forms will be a boon for B2B advertisers. Let’s compare them to Facebook Lead Ads and see whether LinkedIn Lead Gen Forms are right for your business.