Like many others in our industry, Lauren stumbled into marketing and has worked in both the dental industry and finance. She’s happy to have found a home in marketing and, more importantly, at WordStream, where she is a senior customer success specialist. Lover of all furry four-legged creatures, dad jokes, and a good plate of BBQ, Lauren can most often be found outside soaking up the sun like the Floridian she is.
PPC seasonality impacts most businesses—but there are ways to beat the slump. In this guide, you'll learn how to identify seasonal patterns, how cross-platform display advertising can help during impression dips, and how to make the most appealing display ads possible!