Michelle Morgan

Michelle Morgan

Michelle is the Director of Client Services at Clix Marketing. She has eight years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience working with integrated, third-party SEM tools gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon.

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​​7 Google Ads Mistakes That Are Squashing Your Success

With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.

7 Ways to Save Money in Google Ads (From a Pro!)

A mix of creative—and cautionary—tips to plug leaks in spend and open the ROI flood gates.

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

With privacy restrictions making website behavior retargeting dicey, these on-platform engagement strategies are a must-try.

7 Things to Start Doing [NOW] Before Expanded Text Ads Go Away

Learn seven things to do with expanded text ads and responsive search ads before Google sunsets ETAs—like test while you can, establish RSA benchmarks, understand RSA reporting, and more.

The Pros & Cons of Every Automated Bidding Strategy in Google

In this complete guide to Google Ads automating your bidding strategies, we walk through each of the options available to you and point of what you should watch out for with automation.

Facebook Ad Targeting in 2022: The Complete Guide + 10 Tips

Find out which Facebook targeting options are impacted by privacy changes and how to adjust your strategy to continue getting the most out of the platform.

7 Cross-Channel Marketing Mistakes You Can’t Afford to Make

Learn seven mistakes to avoid—with targeting, budgeting, and reporting—to get the most out of your cross-channel marketing strategy.

The Easy Guide to Google Ads Image Extensions

Learn how to set up Google Ads image extensions, where to find images for them (plus specs), as well as best practices for image extensions and how to view your performance.

Should You Let Google Ads Apply Recommendations Automatically?

The newly expanded Google Ads auto-applied recommendations have been met by advertisers with mixed feelings. Learn about the pros and cons of this new feature as well as best practices for identifying and applying the right recommendations for you.